Ritchey racers through the decades

It has been an honor for Ritchey to wear the symbol of champions, thanks in no small part to athletes like the first UCI Mountain Bike World Champion Don Myrah, Thomas Frischknecht, Ruthie Matthes, Nino Schurter and Jenny Rissveds, who have helped make the brand the standard that professional racers expect from their components.

The future of WCS

WCS will remain the backbone of the Ritchey product range. The reputation as a quality standard that cyclists have come to appreciate will not be diminished despite the absence of the rainbow stripes. Instead, this statement serves as an announcement for the new WCS logo.

In order to identify an authentic Ritchey WCS product, the new logo will have the same font as before, but each of the five stripes will now be a uniform shade of gray. To align the WCS heritage with the Ritchey brand, references on ritcheylogic.com and on product packaging will be in Ritchey's signature blue.

About Ritchey

Ritchey was founded in 1972 by frame building legend, mountain bike pioneer and product designer Tom Ritchey. Today, the brand is valued by cyclists who base their experience on a heritage that has endured for more than 50 years. Ritchey is based in Northern California and is still owned and managed by Tom Ritchey.

ritcheylogic.com