Just two years ago, Cannondale had to fight for its own survival. With new owners, the American bike manufacturer has apparently become so strong again that it can go on a takeover spree itself. As Cannondale writes in a press release, the company has signed a letter of intent with Sugoi to take over the Canadian sports tailor. In the press release, the two companies emphasize the shared views in the areas of quality, innovation and brand orientation, which led to the conclusion of the agreement.

With the integration of Sugoi, Cannondale intends to significantly expand its activities in the growing sports apparel market. The American bike manufacturer has been offering its own clothing line for many years, but this is sold exclusively through its own bike dealer network. Since its foundation in 1987, Sugoi has made a strong name for itself in the bike, triathlon and running sectors, from which Cannondale wants to benefit.

The two companies are still keeping quiet about an exact timetable for the takeover, as well as details about Sugoi's future position within the Cannondale Group. For the time being, however, the Sugoi headquarters will remain in Vancouver, Canada.