In March, ADP Engineering GmbH launches a new ADP Concept Design Center under the management of Lutz Scheffer (50) in Garmisch-Partenkirchen. The aim of the newly created concept design center is to develop innovative product ideas, drive forward solutions and thus set fresh trends. One focus is on the rapidly growing and therefore increasingly important e-mobility sector. The Munich-Garmisch-Innsbruck-Lake Garda axis is a hotspot for the young, rapidly growing e-mountain bike scene, making Garmisch the perfect location for the new ADP Concept Design Center.

The main task of Lutz Scheffer is to develop product portfolio strategies for ADP's own performance brand Rotwild and the brands managed by the engineering office, to create synergies and platforms and to manage innovations in coordination with the partners and their developers. Lutz Scheffer explains: "My focus is on the concept and advanced design of e-mountainbikes, but also on general engineering. In close cooperation with the headquarters in Dieburg, I will design the e-mountainbikes developed by ADP for alpine trails and test them on these trails. The expertise and know-how in challenging alpine terrain will benefit both Rotwild and ADP customers - what passes the test trails here with flying colors will also perform well in low mountain ranges and elsewhere."

The graduate industrial designer already has a history with ADP Engineering: even in the early days of ADP, they had an intensive exchange of ideas about the possibilities in mountain bike development. However, the two parties not only share a common past, but also future prospects. As one of the most innovative developers in the bike industry, Scheffer sees the increasing relevance of the e-performance topic as just as intrinsic as the Hessians. "With the e-mountain bike, the desire to experience the uphill flow in the mountains will certainly continue to grow," Scheffer is convinced. Rotwild has been selling e-mountainbikes since 2013, and in 2014 the fully integrated power unit (IPU) developed in-house was presented for the first time. Since then, Rotwild has been redefining the topic of e-performance: MTB-specific geometry combined with e-mountainbike-specific kinematics, a holistic design and low weight - that's what Rotwild e-mountainbikes stand for. Peter Schlitt, Managing Director of ADP Engineering, explains: "We are delighted to have Lutz Scheffer on board. We learned a lot from each other back then and have always kept in touch. With our new Concept Design Center and the topic of E-Performance, the big driver of the bike industry, we have now come full circle. I am convinced that we will continue to revolutionize this area."

www.rotwild.com

Source: Press release