Cycle Valley: The Rhine Valley gets a bike festival

Cycle Valley, das neue Velofestival im Rheintal

Photo: Cycle Valley/ Roman Jäger

From 17 to 19 October 2025, the cross-border event Cycle Valley will celebrate its première in the village center of Au SG. Over the three days, all cycling enthusiasts in the region will celebrate the end of the season together - regardless of whether their sports equipment is a mountain bike, racing bike or gravel bike. The focus is on fun and enjoyment. This is also demonstrated by the varied supporting program with live music, DJs and shows.

"I am delighted that after more than a year and a half of preparation, the time has finally come and we can launch Cycle Valley. A vision is finally becoming reality," says the visibly satisfied OC President Christoph Müller. The fact that organizing an event of this size involves a lot of planning work should come as no surprise to the man from the Rhine Valley - after all, he has a wealth of experience under his belt. As head of the OC, Müller is also responsible for organizing the Mountain Bike World Cup, which attracts over ten thousand spectators to Lenzerheide every year and is the largest event of its kind in Switzerland.

Cycle Valley is not intended to be another racing event, however; the focus is on fun and enjoyment around the theme of cycling. In general, the event should stand out from the current range of events in the region. Various cycling highlights are planned, which will be communicated at a later date. Just as important as the joint sporting activities are the other core elements of the event: live entertainment, regional cuisine and culture. Fun side note: Cycle Valley will be the first event ever at which all three regional brewers will be present together. The event is aimed at cycling enthusiasts of all ages, and this is also reflected in the program.¨

While, for example, the youngest and smallest can put their skills to the test on various courses in the village center of Auer or improve them under supervision, parents can benefit from the childcare offer and explore one of the numerous cycle routes in the region together and without children. Even "passive bikers" will get their money's worth when Bernecker artist Martin Tiziani gives free rein to his creativity under the title "Cycling meets Street Art". In addition, particularly spectacular trial biking will also be given a platform and is sure to inspire visitors.

Social commitment is also a top priority. With "A Million Dreams", the festival has a charity partner at its side. At the heart of this partnership is the "Dream Ride" project, in which cycling enthusiasts of all ages will ride together for a good cause on Friday, October 17. Every kilometer ridden will be converted into donations to fulfill the dreams of disadvantaged people. At the same time, the Dream Ride will make the dream of actively involving people who are unable to ride a bike themselves in everyday life come true - whether due to physical, health or social restrictions.

However, the end-of-season event is not the end of the story - the vision of Christoph Müller and his fifteen-member organizing committee goes much further: "The Rhine Valley, Appenzellerland and Vorarlberg regions have huge tourism potential that is currently not really being exploited." Cycle Valley is to be established as a brand under which various stakeholders who want to promote cycling in the Rhine Valley as a leisure activity or means of transport can unite in future.

The event is supported by the MTB Rheintal association, Raffeisenbank Unteres Rheintal and many other fantastic sponsors and partners.