Daysaver is launching "Pioneers," a new community initiative that combines traditional customer loyalty with elements of crowdfunding and co-creation. The Swiss company aims to strengthen the bond between dedicated cyclists and the brand and involve them directly in the further development of products and the brand. At the heart of the initiative is a membership model with a one-time contribution instead of a subscription. Depending on their license level, participants receive lifetime benefits. These include discounts, free shipping, early access to new products, offers on product launches, the opportunity to test pre-production models, insights into the product roadmap, and exchanges with the founders. Daysaver describes the Pioneers not primarily as customers, but as co-creators. The community is expected to support the brand with feedback, testing, and long-term commitment. At the same time, Daysaver wants to use the one-time contributions to finance further brand development and future innovations. A playful element of the initiative is the so-called "License to Repair." According to Daysaver, the focus is not on technical skills, but on the attitude of looking for solutions to problems instead of excuses. Registration therefore deliberately takes the form of a "qualification" for a license. Four license levels are offered. The "Rookie" level costs a one-time fee of 499 Swiss francs. "Enthusiast" is available for 999 Swiss francs. The "Advanced" level costs 2,500 Swiss francs, half of which is structured as a subordinated loan, according to the company. Daysaver does not quote a fixed price for "Pioneer Pro," but refers to an individual contribution at investor level. According to the company, the offer is aimed at people who want to actively shape the brand and have a closer connection to product development. Daysaver is also announcing a limited edition "Founding Pioneers Essential8 Edition" tool for the first 100 participants.

Founders Daniel and Peter explain that Daysaver was developed together with the community from the very beginning. With the Pioneer concept, they now want to go one step further and turn committed cyclists into co-creators who directly shape the future of the brand. The best ideas come from real outdoor adventures.

With the new model, Daysaver is positioning itself between community building, brand loyalty, and alternative financing. The goal is to build a network of particularly committed supporters who not only buy products but are also actively involved in their creation.

daysaver.fun/pioneers