Did Frischi do surreptitious advertising?
The women's Olympic mountain bike race was objected to. Frischknecht had repeatedly made a "commercial" for his employer and his bike brand Scott. But SRF defends itself. Nök Ledergerber, Head of Staff at SRF Sport, sees Frischknecht as an enrichment as an experienced expert and former Olympic medal winner. The audience has learned a lot of exciting things from him. The fact that his involvement could be problematic and that he would have to be neutral as a co-commentator was discussed with Frischknecht in advance. Ledergerber considers Frischknecht's behavior as co-commentator to be appropriate and impeccable. If material and brand are of influence for a race, SRF must also be able to talk about it.
Frischi vs Ombudsman: Click here for the report from SRG Deutschschweiz
Tricky dual role?: Click here for the report from SRG Deutschschweiz
Note: This content has been automatically translated from German. Please report any incorrect translations.