Did Frischi do surreptitious advertising? | Ride MTB

Did Frischi do surreptitious advertising?

National and international mountain bike icon Thomas Frischknecht is under fire - at least from the SRF ombudsman. According to him, Frischi crossed a line when commentating on the Olympic race with two or three mentions of bike manufacturer Scott and it is not permissible for the commentator to also be the team boss of a racing team.

The women's Olympic mountain bike race was objected to. Frischknecht had repeatedly made a "commercial" for his employer and his bike brand Scott. But SRF defends itself. Nök Ledergerber, Head of Staff at SRF Sport, sees Frischknecht as an enrichment as an experienced expert and former Olympic medal winner. The audience has learned a lot of exciting things from him. The fact that his involvement could be problematic and that he would have to be neutral as a co-commentator was discussed with Frischknecht in advance. Ledergerber considers Frischknecht's behavior as co-commentator to be appropriate and impeccable. If material and brand are of influence for a race, SRF must also be able to talk about it.

Frischi vs Ombudsman: Click here for the report from SRG Deutschschweiz
Tricky dual role?: Click here for the report from SRG Deutschschweiz


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Note: This content has been automatically translated from German. Please report any incorrect translations.