Big steps
Dirt Foundation had shaken up the clothing scene with coherent designs and a concept for supporting the maintenance or construction of local bike trails. However, business has been at a standstill since 2012. "I closed Dirt Foundation in spring 2012 with a positive balance sheet and a wealth of new experiences and contacts," says Dirt Foundation founder David Kluth, adding: "The clothing sales went extremely well from the start and customer feedback was very positive. However, as I was also working for a large bike brand at the same time, I had to decide on a path at some point."

Sentimental reasons
The Dirt Foundation website has not been online for some time, but the Facebook profile is still accessible. "I have not yet taken care of the closure of Facebook for sentimental reasons. But perhaps now is the time for me to part with it," explains Kluth.

Comprehensive package
The Dirt Foundation founder is also considering selling the brand to a dedicated specialist retailer or wholesaler. The package is still comprehensive - because it includes: A registered, Europe-wide protected brand, a comprehensive website, a web store for the CH and EU region including a payment system, a Facebook page with around 1,500 followers, as well as contacts to suppliers in Europe and various patterns for jerseys, pants, T-shirts, pullovers in the all-mountain and enduro sector.

What could happen next?
Kluth presents his view on the continuation of the business: "Of course, I'll leave that entirely up to the new owners. One idea could be to involve customers in the design process via competitions and let the community vote on which products go into series production. This creates great customer proximity and would harmonize very well with the brand's current positioning."

Dirtfoundation on Facebook