Dirt Magazine: Print magazine to be discontinued | Ride MTB

Dirt Magazine: Print magazine to be discontinued

After 16 years and 159 issues, the magazine "Dirt" is being discontinued. With the publication of the current issue, the editors have announced on their website that they will focus exclusively on the online business in future and will not produce any more paper issues.

The English-language Dirt was long regarded as one of the best magazines in the world due to its exceptionally good images. And as recently as 2013, the London-based publisher was still focusing on expansion, for example with the launch of the German-language version of the title. Now there has apparently been a U-turn and the magazine has been discontinued, with the focus on the online business. According to the online report, all titles published by Factory Media are affected by this strategy. These include well-known titles such as Ride UK (BMX), Skiing, Kingpin (skateboarding) and Moto.

Source:
www.dirtmountainbike.com/news/dirt-magazine-cease-publication.html#gluLCOlU3MFl80BR.97

Factory Media:
www.factorymedia.com

Statement Mark Rose:
I'm going to keep this short. This was never going to be easy, but it had to happen one day I guess. Dirt magazine started out as a dream during the summer of 1996... a love affair with all things two wheeled and off-road. The tag line back then was 'bicycles and dirt action' and that still remains true, but what we have to tell you is that the printed magazine is no more... Dirt #159 will be our last issue.
I'm not going to go into all the details here, but lets just say that the way we all consume information and news has changed, the internet has affected our lives in so many ways. It is a fact that people don't buy magazines like they used to, and that advertisers are looking to invest their money in different places and in different ways now. In this current climate Dirt (and all the rest of Factory Media's titles) as a printed magazine cannot continue. All our time, effort and money will be invested into making Dirt online the best possible offering.


Note: This content has been automatically translated from German. Please report any incorrect translations.