Das englischsprachige Dirt galt lange als eines der besten Magazine der Welt wegen den ausserordentlich guten Bildern. Und noch im Jahr 2013 standen beim Verlag aus London Expansionsgelüste im Vordergrund, beispielsweise mit der Lancierung der deutschsprachigen Version des Titels. Nun kommt es offensichtlich zur Kehrtwende und zur Einstellung des Magazins beziehungsweise zur Fokussierung auf das Online-Geschäft. Gemäss der Online-Meldung sind von dieser Strategie alle Titel des Verlags Factory Media betroffen. Dazu zählen bekannte Titel wie Ride UK (BMX), Skiing, Kingpin (Skateboard) oder Moto.

Quelle:
www.dirtmountainbike.com/news/dirt-magazine-cease-publication.html#gluLCOlU3MFl80BR.97

Factory Media:
www.factorymedia.com

Statement Mark Rose:
I’m going to keep this short. This was never going to be easy, but it had to happen one day I guess. Dirt magazine started out as a dream during the summer of 1996… a love affair with all things two wheeled and off-road. The tag line back then was ‘bicycles and dirt action’ and that still remains true, but what we have to tell you is that the printed magazine is no more… Dirt #159 will be our last issue.
I’m not going to go into all the details here, but lets just say that the way we all consume information and news has changed, the internet has affected our lives in so many ways. It is a fact that people don’t buy magazines like they used to, and that advertisers are looking to invest their money in different places and in different ways now. In this current climate Dirt (and all the rest of Factory Media’s titles) as a printed magazine cannot continue. All our time, effort and money will be invested into making Dirt online the best possible offering.