The A-TEAM is a very special group at Trash Free Trails made up of volunteer regional representatives from across the UK. The members of this group invest a lot of time and energy into keeping local trails clean for everyone to enjoy. They also help local people to do the same for their trails. From now on, Endura will provide the A-TEAM with cycling clothing and helmets and also support them financially. The cycling clothing that the A-TEAM will receive has been individually designed and the many design elements immediately express the group's important cause. Not only that, but Endura has also created a fully sublimation printed custom MT500 L/S Lite jersey for the A-TEAM; the exact same model worn by the Athertons.

Jim McFarlane, founder and managing director of Endura, says: "What Dom and his group are doing is very special and they deserve support, not just from Endura but from everyone on the trails. We firmly believe in taking responsibility for the environmental damage that mountain biking causes. This collaboration is another step by Endura to put sustainability and climate protection at the heart of everything we do."

Endura, driven by Pamela Barclay, Endura's co-founder and brand director, is working on numerous environmental initiatives in many areas to reduce the company's global footprint. For example, the company recently planted 1.3 million trees. When Endura launched the One Million Trees campaign at the beginning of 2020, the company committed to planting one million trees every year for the next ten years in order to completely eliminate its carbon footprint. With the help of its partners in Mozambique, Endura managed to plant 30% more trees in the first year than originally announced. A total of 1.3 million mangroves have been planted in the Maputo Bay area and trees are soon to be planted in Scotland. Now that this milestone has been reached, Endura has set itself a new, major goal: The company wants to become CO2-negative by 2024.

Endura as a pioneer. These initiatives have already been taken

• All clothing materials have been PFC-free since 2018
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• The in-house repair service has been in place for over 15 years
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• Biodegradable waterproofing agents are offered
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• Production continues in Scotland
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• Recycled fabrics are used in the entire product range, as well as fabrics with the "MadeKind" seal, which stands for environmentally friendly production of the fabrics.
• The garments are robust and durable.
99 percent of the packaging is recyclable.
• Endura retailers are offered a brand new recycling program for plastic bags.

endurasport.com/sustainability
trashfreetrails.org