Eurobike 2012 will take place without the manufacturer Trek

The bike manufacturer Trek will not be exhibiting at either the Eurobike or the Ispo bike trade fair in 2012. Instead, Trek is relying on its own in-house event, which has proven its worth in the North American home market for years.

After the first edition of the "Trek World Europe" event in Mayrhofen, Austria, in 2011, the event will move to Frankfurt am Main from July 16 to 20. At this time, Trek will not only present the new products from Trek, Bontrager, Villiger and Diamant, but also offer further training in the technical and entrepreneurial fields.

The Trek Group's full range of products will be on display in Frankfurt - from children's bikes to clothing. Trek President John Burke points out that in the North American market, the "Trek World" in-house exhibition for retailers serves to maintain industry contacts and update product and sales know-how.

With the focus on the in-house show, Trek will not be exhibiting at the Eurobike and Bike Ispo trade shows in 2012, Hubert Hager, Marketing Manager at Trek, told Ride.

"We can offer our dealers training and testing opportunities at Trek World Europe and show the entire product range. This is a decisive advantage over trade fairs such as Eurobike, where it is not possible to present our entire range," Hager continues.

As Malcolm Davies, Subsidiary Director at Trek, further announces, the company is in talks with the Eurobike organizers regarding participation in the Eurobike Demo Day, but a decision has not yet been made.

While the event is reserved for specialist dealers from July 16 to 20, 2012, the "Trek World Europe" event will open its doors to the general public with a "Public Day" on July 21.

www.trekbikes.com