The manufacturers already show the news for the coming model year in spring, large manufacturers such as Trek, Specialized and Cube rely on their own in-house trade fairs and have turned their backs on Eurobike. The trade fair organizers from Lake Constance cannot resist these trends and are launching the trade fair with a new concept for 2018.

Start of the 2018 trade fair: July 8

Now that the date and sequence of days for the upcoming Eurobike 2017 have been set (Wednesday, August 30 to Saturday, September 2, as the final Festival Day), the trade fair organizers from Lake Constance have already announced the date for Eurobike 2018 with a start on Sunday, July 8. Whether the 2018 Eurobike event will run over three or four days is still open and will be discussed with the exhibitors in the near future, according to the trade fair organizers.

It has already been decided that Eurobike will be aimed exclusively at trade visitors from 2018 due to the early date. "There is a great deal of dynamism in the bike market with many shifts in the value chain. The earlier date will make Eurobike more relevant and strengthen its importance as the leading global trade fair for trends and innovations. Our new concept has met with the approval of many market participants, but requires sufficient lead time to create planning security for everyone," explains Klaus Wellmann, Managing Director of Messe Friedrichshafen.

Additionally, Eurobike Area Manager Stefan Reisinger says: "In numerous discussions with manufacturers, with and without a current trade fair stand, specialist retailers and the media, it is becoming increasingly clear that a further defragmentation of the industry into individual in-house and order trade fairs is not a sustainable concept. With strategic foresight and in two stages, we will be making adjustments to the trade fair concept over the next two years and thus strengthening the importance of Eurobike as a driver of innovation in the global bike industry."

Eurobike 2017, still everything as before: Four days of B2B & B2C

The four-day trade fair in 2017 will begin on August 30 with three days that will focus on professional exchange as usual and will be aimed at all bike enthusiasts with a Festival Day on Saturday, September 2 and the most popular topics from 2016. "By shortening the duration of the trade fair, there is no longer a choice between two booking models. In addition, Eurobike 2017 will once again offer extensive testing opportunities," announces Project Manager Dirk Heidrich.

New: Eurobike Media Days at Kronplatz in South Tyrol

The third Eurobike Media Days will be held at a new venue: The new product test will take place on the established date from June 27 to 29, 2017 at Kronplatz in the Eurobike partner region of South Tyrol. All sporty complete bike manufacturers at Eurobike will have the opportunity to present their new products for the 2018 model year to the world's most important trade media and portals at an early stage in the exclusive and sun-drenched ambience of the Dolomites. The successful format recently brought together 210 selected trade media representatives from 20 nations with 27 brands.

www.eurobike-show.de