Eurobike 2020: The public looks down the tube
With the Germany-wide ban on events until the end of August 2020, a regular start of the 29th Eurobike just two days later is practically impossible with appropriate preparation and set-up times. For this reason, Messe Friedrichshafen has decided not to hold Eurobike 2020 in the planned time window from September 2 to 5 and in the usual form.
Instead, the organizers are offering a kind of special edition around 2.5 months later - from 24 to 26 November 2020. As a pure B2B concept, this format offers the ideal platform for a working trade fair with intensive and professional exchange. "We are creating what is probably the first and only opportunity for the bike industry to come together internationally in a challenging year, cultivate dealer contacts and generate new impetus," announced Klaus Wellmann, Managing Director of Messe Friedrichshafen.The concept for this year's Eurobike trade show in November deliberately dispenses with tried and tested components such as the public day, the Eurobike Party, test and demo areas and individual content in the supporting program. "We will all have to adapt to social distancing rules in November," says Eurobike Project Manager Dirk Heidrich. Due to the shortened duration and the concentration measures, exhibitors will benefit from a cost advantage in the form of reduced stand prices and the Retail First program for ticketing will also be continued. In terms of availability and conditions for overnight stays in Friedrichshafen and the surrounding area, the November date offers advantages without exception.
However, the original Eurobike date at the beginning of September will not remain completely unused. With the "Bike Biz Revolution - Conference for Visionaries" on Tuesday, September 1, 2020, the Eurobike organizers will be holding a new edition of the young, successful format as a digital conference, thus offering a digital meeting place for international industry players on the usual Eurobike date. The organizers are also working on a further expansion stage of digitalization for the Eurobike Award, Eurobike Travel Talk and Start Up Day formats.
Further content on this article
Note: This content has been automatically translated from German. Please report any incorrect translations.