After an excursion into July for Eurobike 2018, the date has now been changed back to the tried and tested date: the trade fair will take place in Friedrichshafen from September 4 to 7, 2019. There will also be a return to the public day: while this was canceled without replacement last year, Messe Friedrichshafen will be holding the doors wide open for the public again on Festival Day on September 7.

The start-up area could also be of interest to the public; these fresh companies are housed in a separate location in the east transition area: with stylish pallet stands, a relaxed lounge area with bar and networking in the adjacent outdoor area, the start-up groove should be satisfied. This is where the companies of tomorrow will present their product innovations and welcome trade visitors and end consumers to their stands. The presentations of the 20 award finalists, which will be selected by a jury of experts, will be particularly exciting - and can be seen at the Start-Up Day on September 4 in the East Foyer.

And then another taboo breaker

Eurobike is also changing with a change that is like breaking a taboo: until now, industry participation, for example at the Eurobike Media Days, in the demo area at the trade fair or on the Festival Day public day, was necessarily linked to a continuous stand presence at the leading trade fair on Lake Constance. In future, Messe Friedrichshafen will focus the leading trade fair even more strongly on the transformation of the industry and create a multi-layered platform strategy with a wide variety of participation models for the future. Eurobike Area Director Stefan Reisinger explains: "The bike industry is in the midst of a fundamental change process. The future challenges and opportunities are huge and the fields of action diverse. As a logical consequence, we will remove existing barriers. Throughout the year, we will focus our various events much more strongly on a wide range of participation opportunities for stakeholders. In the past, the original Eurobike has developed into a global competence center with very different formats, utility values and realization times. We will take even greater account of this dynamic in the future."

The concept of Eurobike itself will also be redesigned. "Every event confirms anew that the industry needs a central leading trade fair. Because everyone who does business in the bike industry comes to Lake Constance to exchange ideas - as an exhibitor or trade visitor. In future, brands will be able to get involved in Friedrichshafen officially and without the need for an elaborate stand design. To this end, we are creating new analog and digital design options that are possible with different price models," says Project Manager Dirk Heidrich, pointing out that a large part of the trade fair costs have so far gone towards stand construction. "There can be major savings here. Instead of being purely a trade fair service provider for exhibitors, in future we will define ourselves as a seller of business solutions for multiple customer partners."eurobike-show.de