The name Evil Eye is quickly associated with Adidas Eyewear. For years, the model with this name was regarded as the sports eyewear par excellence and could be found in the Adidas Eyewear portfolio until the very end. However, the partnership between Adidas and Silhouette ended in the middle of this year and from then on the Italian company Marcolin produced the glasses for Adidas - certainly for the next five years. The familiar model names have also disappeared.

Silhouette, on the other hand, is forging its own path: In fall 2019, it is entering the sports eyewear market as a newcomer with the Evil Eye brand, and it wants to set new standards for functional sports eyewear. A big statement, but by no means a utopian one. After all, it is backed by the concentrated expertise of Silhouette International, a family-owned company with around 1600 employees worldwide and based in Linz, Austria.

88 designs, manufactured in Austria

The basis is Silhouette International's many years of know-how and technical expertise with over 55 years of experience in the premium eyewear segment and over 25 years of experience in the manufacture of sports eyewear. The company not only develops and produces Silhouette brand eyewear at its headquarters in Linz, but now also functional Evil Eye sports eyewear.

The brand already offers 88 designs and each model can be fitted with individual prescription lenses - also manufactured in Austria. It is also not surprising that the Evil Eye glasses are recognizable from the tried and tested Adidas models. This is a clever move, as in addition to the name, there is also strong visual recognition value.

Each model is equipped with high-quality filter technology, which ensures relaxed vision and enables optimum vision during sport - even with optical glazing. In addition to physical influences, the extremely resistant polycarbonate lenses also protect the eyes 100 percent from UVA, B and C radiation (UV400).

The many Evil Eye models also offer numerous adjustment options. They can be adapted to any head shape and any type of sport, ensuring a non-slip, pressure-free and secure fit during sport. Silhouette also promises only the best when it comes to the frame material: the anti-allergic PPX® frame material developed exclusively for Evil Eye is ultra-light, extremely robust and yet elastic. The material guarantees flexibility, durability and longevity.

The first collection from Evil Eye is now available from specialist retailers in Germany and Switzerland. In Austria, it will be available from the respective partners from mid-November.

www.evileye.com