The coexistence between mountain bikers and hikers works well on the 11,000-kilometre network of trails in Graubünden - as well as it can in human coexistence. But the challenges are shifting. Pasture fences left open, careless behavior towards suckler cows or guard dogs, littering or tours at dusk - all of these become a burden for wildlife. What's more: More and more guests from urban areas have little experience of alpine terrain. This is where Fairtrail is now focusing its efforts.

However, Fairtrail not only has a visible impact externally, but also quietly but effectively internally: Employees are trained and cooperation with nature conservation, tourism, agriculture, forestry and hunting is intensified. Specific solutions and recommendations are being developed together - for example on digital visitor guidance so that all users are in the right place at the right time.

Mountain bike legend Nino Schurter will remain the face of the campaign in 2025. In new videos, he shows what consideration looks like on the trail - towards nature and other people. Because when you're out and about, you share the space - with wild animals, farm animals, plants and people.

Further information on Fairtrail: graubuenden.ch/fairtrail