It is one of the biggest transactions in the recent history of the Swiss bicycle industry: Migros announced in September 2019 that it was selling m-way. The new owner is Swiss E-Mobility Group, with investor Constellation Capital and Collag AG associated with it. Colag AG operates under the name Veloloft with stores in Zurich, Hinwil and Baden. The product range there includes the brands Allegro, Cilo, Simpel, Zenith, Leopard, Atala, Whistle and Focus.

Now there are notable changes at m-way under the new owner: Christophe Unternährer, Head of Sales Switzerland at Flyer, announces that Flyer AG and m-way AG have ended their multi-year collaboration at the end of the 2019 model year due to their differing strategic orientations. This means that Flyer e-bikes will no longer be available in m-way stores in future. The two players have reached an agreement on service: m-way will continue to act as a service partner for Flyer bikes. In return, Flyer will continue to supply all m-way branches with spare parts and Flyer components and will support m-way with customer service and warranty issues, Unternährer adds.

m-way.ch