In the German market, Fox underwent a radical change last year, which made people wonder whether something would also change for Switzerland. On November 1, 2013, Fox Factory Inc. USA took over its German distribution partner Toxoholics and since then has continued to provide service and sales in Germany with the newly founded Fox Factory GmbH.
Fox is now also facing a change in Switzerland: from October 1, 2014, Fuchs-Movesa AG will assume exclusive sales and service responsibility for the Swiss market.

Suspension Center hands over after 26 years
Suspension Center, the previous distribution and service partner for Fox, will remain associated with the US suspension specialist in the future, according to the Fuchs-Movesa press release, and will focus its new business model on the end customer. Gery Peyer, owner of the Suspension Center, explains: "As a master partner, we will contribute our experience exclusively for the Fox brand and offer end customers services in the areas of service, warranty processing support, tuning and upgrading as well as sales."

As a young entrepreneur, Gery Peyer began building and expanding the Fox brand in Switzerland in 1988. "He has accompanied the success of Fox and played a major role in shaping it in Switzerland. This is a great achievement and we would like to thank the entire Suspension Center team for the valuable work they have done for the brand over 26 years," announced Manuela Huber, Head Marketing Services at the Lupfiger company.

Service in focus
"The partnership with Fox will be another important milestone in the history of our company," says Richard Merz, CEO of Fuchs-Movesa AG. "The euro crisis and the development of online retailing will continue to influence purchasing behavior in specialist bicycle stores. High-quality service as well as competent bike fitting and tuning services will become increasingly important due to falling margins in the retail environment and will be key pillars for the sustainable success of specialist retailers in the future. For us, this is therefore a logical step to further strengthen our position as a service and training partner for Swiss specialist retailers," Merz adds.

Own Fox team at Fuchs-Movesa
Christoph Ritzler, Managing Director European Operations at Fox, concludes: "The strong growth, the increase in customers in recent years and the strategic importance of Switzerland as a strong MTB country within Europe have led us to this important realignment. Fuchs-Movesa AG will enable the expansion of services, warehousing, technical training and commercial support with a team set up specifically for Fox."

More information in September
Fuchs-Movesa AG will provide further information to specialist retailers in September, in particular about the new Fox team and how to proceed with sales and service matters from October 1.

www.ridefox.com
www.fuchs-movesa.ch
www.suspensioncenter.ch