Even before the official opening of the headquarters, GoPro had already laid a strong foundation for a successful future in Europe with its cameras and accessories, which are now sold in over 12,000 stores and specialist stores in 14 European countries.

In 2014, the action sports camera manufacturer will take part in around 100 events in 14 European countries - including the Freeride World Tour, the UCI Downhill World Cup and the FIM Motocross World Championship Tour. In addition, GoPro cooperates with a total of nine action sports resorts in the Alps and Scandinavia. Some of Europe's most recognized action and adventure sports athletes will be wearing the GoPro HERO3+ in 2014, including Mountain Bike Freeride World Tour Champion Sam Pilgrim (GBR); seven-time MotoX World Champion Tony Cairoli (ITA); undisputed UCI Downhill World Champion Rachel Atherton (GBR); and legends such as mountain snowboarder Xavier de la Rue (FR) and street trials bike rider Danny MacAskill (GBR).

Woodman kicked off the launch party with a highlight video featuring Danny Macaskill, Sam Pilgrim and Rachel Atherton - all part of the European GoPro Athlete Team - showing what happens when GoPro teams work with some of the world's best athletes.