Greg Herbold retires from Sram

After a quarter of a century, mountain bike legend Greg Herbold is retiring from the Sram Group. Herbold was not only the figurehead for iconic products such as the first Rock Shox fork and the first Grip Shift shifter. The 1990 UCI Downhill World Champion also worked behind the scenes as a tester and developer at Sram.

Sram and Rock Shox announce the retirement of Greg "HB" Herbold. More than 25 years ago, the US parts company and the athlete formed a very productive partnership. Sram's Executive Vice President Mike Mercuri says: "Greg's contribution to Sram's success goes far beyond his use of our products as a professional athlete. He has made significant contributions to our product development over the past 25 years."

Herbold was heavily involved in the alignment of the suspension and damping curves at Rock Shox, the stiffness of the fork chassis was also a hobbyhorse of "H-Ball". He also built the first prototypes for the remote lockout of the SID fork, using parts from remote-controlled cars. The icon of the bike era of the early nineties was also involved in brake and drive components at Sram.

"Being part of the Sram family for the past 25 years has been a wild ride, to say the least. It's very amazing: Sram came to me with their only product, the Grip Shift - and to see where Sram is now. I always felt super happy that Sram believed in me as a sponsor. The cooperation with Sram is probably my absolute highlight of my career in the bike industry," says Herbold about the past quarter of a century.