Grind for Good or coffee and bike porn for a good cause

Specialized Diverge Gravelbike und La Marzocco «Linea Mini» Kaffeemachine im einzigartigen Soil Searching Design.

The Gehrig twins have teamed up with industry giants such as Specialized and the Italian coffee machine brand to launch a unique fundraising campaign. Together with Soil Searching (Specialized's trail-building fund), they are supporting two projects and making barista and gravel bike dreams come true at the same time. There are two unique pieces up for auction - a La Marzocco Linea Mini and a matching Specialized Diverge, both in the Soil Searching design.

Coffee enjoyment and cycling are the perfect match. And the English word "grind" is a natural extension of both passions - grinding up a climb on a bike or grinding coffee beans. Combining both for a charitable cause is the idea behind "Grind for Good", a charity auction with two unique products up for grabs:

a La Marzocco Linea Mini and a matching Specialized Diverge in Soil Searching design, with a total value of over 15,000 dollars.

Anita and Carolin Gehrig as well as Specialized and La Marzocco are supporting two projects with this auction: The first is the "Hands for Songwa Coffee Farming" project in Tanzania. Its aim is to impart coffee knowledge to local people and improve the livelihoods of the local community by shedding light on the intricacies of the coffee value chain.

The second charity that Grind for Good support is the non-governmental organization Outride. This organization is committed to improving the lives of young people through cycling. Because bikes have the power to change lives, far beyond winning races.

grindforgood.ch