"We have once again achieved double-digit growth - outperforming the market. We remain confident for the coming years, the potential is enormous. In the medium term, every third new bike sold in Central Europe is likely to be an e-bike," says Claus Fleischer, Head of the Bosch eBike Systems product division, assessing the market movement.

Not just transportation: the e-bike as a lifestyle product
Fleischer gives reasons for the high growth expectations: "For many people, the electric bike is more than just a means of transportation. The e-bike is increasingly developing into a lifestyle product. A look around the bike stores shows: from comfortable step-through and everyday bikes to sporty eMountain bikes and practical eCargo bikes - the range is individual and diverse. There is currently a particular focus on a trend towards sporty applications, with electric tailwinds also becoming increasingly popular among mountain bikers".

The e-bike is also already very important in terms of transport policy. "E-bikes are the gateway to efficient and emission-free mobility," says the head of the e-bike division at Bosch. The electric drive helps to achieve daily goals even more efficiently, ecologically sustainably and economically. Bosch provides an insight into the situation in Germany: more than 2.1 million pedelecs on Germany's roads show how well this concept works. In 2015, around 520,000 e-bikes were sold across Germany, based on surveys by the German Two-Wheeler Industry Association.

Greatest growth in Europe
According to the so-called Risk Pulse study, sales in Europe will triple by 2023, while an increase of around 27 percent is expected worldwide in the same period.

www.bosch-ebike.com

Click here for the ride interview with Bosch e-bike boss Claus Fleischer