Infomercial of the year? Ibis launches new rims with funny TV infomercial

Ibis has teamed up with the rim specialists from NoTubes for the new S-Rims. The new carbon rims come in 27.5 and 29 inch, each with 28 and 35 millimeter rim widths and with NoTubes BS technology. The rims are presented in the highly amusing and exaggerated style of American infomercials. Get yours now!!!

The rims from Californian bike manufacturer Ibis are wide, light and robust. Nevertheless, it was time to improve the rolling stock. To improve their durability and ride comfort while saving weight, the rim height has been reduced. The BST or bead socket technology from NoTubes should also bring an improvement.

Almost twenty years ago, Stan's NoTubes pioneered the first modern tubeless system, and it has continued to evolve. One of their key technologies is Bead Socket Technology. BST rims not only have a shorter sidewall, but their profile also helps to facilitate tire mounting and improve the performance of tubeless tires.

Thanks to the collaboration with Stan's, Ibis was able to adapt the patented drop-channel geometry to an asymmetrical rim. By combining Stan's technologies with Ibis' expertise in wide, asymmetric carbon rims, the result is said to be some of the lightest, strongest and best performing rims available today.

Low profile = stronger and softer

On average, the new carbon wheels are said to withstand impacts nine percent better than Ibis' "old" wheels. The new rims were secretly installed in the wheels of the Ibis team riders. After three tough races in the Enduro World Series, not a single rim breakage has been recorded, according to Ibis.

Part of the magic formula is Ibis' "Toughened Hybrid Carbon". The name comes from the combination of resin materials used in the carbon layups. This achieves the right ride feel and strength. Ibis uses a specially hardened resin in the rim wall that allows it to absorb shocks while the tire stays in place.

Asymmetrical rim

Another important feature is the asymmetrical rim design. Instead of the spoke holes being drilled through the center of the rim, they are slightly offset. This improves the exit angles of the spokes. Because Ibis' rims are so wide, they can be offset even more than usual. The greater offset allows both sides of the wheels to be tensioned almost equally, resulting in greater stiffness and durability.

Availability and warranty

Both the S35 and S28 wheels and rims should be available in stores this year.
Ibis offers a seven-year warranty on the rims.

www.ibiscycles.com/wheels