Is Andy Rihs joining Thömus?
Bernese bike manufacturer Thömus is expanding with its myStromer AG and the Stromer e-bike. In Switzerland, additional "Stromer stores" were opened in Binningen and Lausanne in June 2011 to complement the points of sale in Oberried, Zurich and Geneva, and the opening of a large branch in Bern on November 18-19 is imminent.
With branches in Germany and the USA, myStromer AG is also working internationally to increase the distribution and sales of electric bikes. In January 2011, Stromer Product Manager Dominic Isenschmid reported on the expansion into the USA: "We are proud to have found the right partner in the USA with JH Global Services, in order to make Stromer known worldwide in parallel with our expansion strategy in Europe."According to the report in the Berner Zeitung, Thömus AG is currently in negotiations with investors to further promote the marketing of the Stromer electric bike on an international level. Investors such as Andy Rihs, already active with the bicycle brands BMC and Bergamont, are in talks with Thömus and myStromer CEO Thomas Binggeli. According to the Berner Zeitung, Binggeli is also in talks with Swatch co-founder Ernst Thomke about a further stake in the electric bike division Stromer.
Note: This content has been automatically translated from German. Please report any incorrect translations.