The Hostettler Group is acquiring Berlin-based Bike-Mailorder GmbH & Co KG with immediate effect. The buyer is the newly founded Hoco Online GmbH, a subsidiary of the German Sports Nut GmbH. The bicycle wholesaler Sports Nut GmbH was already acquired by the hostettler group in 2014. With the takeover of the German online mail order company in Berlin, the group is continuously expanding its European activities and its digital expertise.

Hoco Online GmbH will continue to ride the business of the mail order and online retailer Bike Mailorder GmbH & Co KG in Berlin. Sven Mack, previously Managing Director of Sports Nut GmbH, will manage the business together with former Bike Mailorder Managing Director Daniel Bohne. In this role, Sven Mack will report to the new Group CEO of the hostettler group, Pascal Lütolf. The importer and wholesaler Sports Nut GmbH will continue to focus its strategic orientation on supplying specialist bicycle retailers.The online clothing label Platzangst of the two previous Bike-Mailorder GmbH & Co KG owners, Daniel Bohne and André Horak, will also be taken over by Hoco Online GmbH. The previous managing director of Platzangst GmbH & Co KG, André Horak, will continue to ride the Platzangst.com brand he founded.

Source: Press release