Will North Africa compete with the Far East as a production location for bicycle frames and components in the future? It's not quite that dramatic, because after all, France has particularly close relations with Tunisia that date back to colonial times. French is the second official language alongside Arabic, and the distances between the headquarters and North Africa remain manageable. In addition, hardly any other brand is likely to have doubled its turnover in the past three years, as Look Bicycles has managed to do, primarily thanks to exports to the United States. According to the trade journal "Bike EU", the French company justifies the relocation of production by ensuring sufficient production capacity in the long term.