After rumors circulated in the media industry about a change of ownership of the former bike magazine name, the former founder Luginbühl confirmed on request that he had taken over the rights from Fischer Management AG. He also took over the former bike bag brand TranZbag from the same previous owner. The two parties agreed not to disclose the purchase price.

Back soon, but with what?

At the moment, Bendicht Luginbühl does not want to give any details about his plans for the reacquired brands. However, he did reveal that he has concrete ideas for bringing the two names back onto the market as early as next year. Luginbühl emphasizes that his rights protect the Move name for both media products and bicycles.

The bike magazine Move was founded in 1993 and went through a number of eventful years. In May 2001, the then publisher Fischer Media AG discontinued the magazine. Swiss Sports Publishing GmbH relaunched the magazine as a licensee at the beginning of 2002. For economic reasons, the license agreement was not renewed after two years and Swiss Sports Publishing continued the bike magazine under the new name Ride.After retiring as editor and publisher of Move magazine, Bendicht Luginbühl took on consultancy mandates in the communications sector. From spring 2003 to the end of October 2005, he worked as program director at DRS 3. After leaving the national radio station, he founded the company REPAPER AG für Produkteentwicklung & Medienmanagement, where he works as managing director and partner.