The company's aim is to develop medium-sized and smaller Swiss cities with innovative franchise partners and thus strengthen its presence throughout Switzerland. The focus is on the areas of Central Switzerland (Lucerne and Zug), Winterthur and the surrounding area, the Baden-Brugg region, the Bernese Oberland (Thun), Upper Lake Zurich (Rapperswil) and South-Eastern Switzerland (Chur).

In a first wave of expansion, the Migros subsidiary m-way has built up a strong national presence over the last two years with its own specialist stores in the most important cities in Switzerland. Today, the company has 7 branches of its own in Zurich, Basel, Bern, St. Gallen, Geneva and Lausanne. For further expansion, the company is focusing on the franchising concept and developing additional areas with suitable partners.

In addition to existing two-wheeler stores, young entrepreneurs and pioneers who want to offer sustainable solutions for new mobility are also eligible as franchise partners. m-way plans to have its own branch or a franchise partner in the most important Swiss cities within the next two to three years, thereby growing to a total of 15 locations.

"The franchising concept is a win-win situation for both sides," explains Hans-Jörg Dohrmann, Managing Director of the Migros subsidiary. "We benefit from the sales and industry expertise as well as from the local contacts of the locally rooted and well-connected partners. The franchisees have the advantage of jumping on a new trend at an early stage and participating in an innovative business idea with a convincing offer."

Second store in Bern
With the opening of its second store in a central location in the city center of Bern, m-way is underlining its commitment to sustainable and efficient mobility solutions. m-way has already had its own store in Bern's Westside since June. On behalf of Migros Genossenschaft Aare, the company was also able to install a modern charging infrastructure for electric vehicles in Westside for the first time.

"We are delighted to set another important milestone with the new store and to further promote modern emission-free transportation in this region. Bern is a showcase for us," explains Dormann.

The second m-way store in Bern is located at Genfergasse 10-12 in the immediate vicinity of the pedestrian zone and Bern main station. On an area of 160 square meters, customers will find the latest generation of e-vehicles from well-known manufacturers in the e-bikes, e-scooters, e-motorbikes and e-cars categories. The range also includes accessories, charging infrastructure for private individuals and additional services such as green electricity certificates, financing and insurance.

On the opening day on November 17, store manager Patrick Jenny and his team will be on hand to offer visitors advice and test drives.

www.m-way.ch