Press release:

After years of abstinence, Mike "The Bike" Kluge has returned to the bicycle industry. And not just anywhere - Mike Kluge is now supporting the FOCUS brand in terms of brand awareness and innovation. Mike Kluge is known to many of us for his distinctive and active riding style, which has earned him numerous national and international titles on the cyclo-cross and mountain bike. For example, Mike Kluge has been world cross-country champion three times and has also won the overall World Cup rankings on his mountain bike. His successes also include an incredible ten German championship titles.

Inspired by his sporting experience, Mike Kluge began to think about how he could use his expertise in other areas. When there were disagreements with his bike sponsor at the time, the decision to design his own bikes was made virtually overnight. So Mike sat down with his partner and friend Hans-Jörg Furrer at the end of 1992 and they designed the first cross-country frames - with well thought-out geometry and high-quality details such as trimmed cable guides and already using carbon as a frame material. The name for the frames - FOCUS - literally came to Mike under the Christmas tree - while he was taking photos.