Bendicht Luginbühl has played a key role in many pioneering projects in the Swiss media landscape over the past twenty years. He was part of the founding team of DRS 3 in 1984, and at the beginning of the 1990s he founded Kommunikaze AG, which was the first publisher of the magazines Go Dirt! and MOVE. After his departure as editor of MOVE, Luginbühl built up Swisscontent Corporation from 1999 onwards, which had to downsize considerably after the e-business bubble burst. Most recently, he worked for the Goldbach Media Group as a trend scout and advertising time marketer.