MTB Cycletech appears in new splendor | Ride MTB

MTB Cycletech appears in new splendor

The 30th anniversary is coming up and the Swiss cult manufacturer is giving itself a new look both internally and externally. The bikes are assembled in Switzerland and the model range is rolling into the 2014 bike season with a new design.

"Under the leadership of a new three-person design team, the lettering on all models has been carefully revised and new, exquisite colors have been developed for the 2014 collection. In order to further improve the outstanding quality of the bikes and customer service, assembly and part of the production has been relocated to Switzerland, which also allows more freedom of choice in terms of colors and equipment of the models," says George Merachtsakis, CEO of Velobaze AG, which manufactures MTB Cylcetech.

At the upcoming Eurobike, MTB Cycletech will have a stand designed by Jörg Boner, where visitors can expect to see various new models with surprising technological innovations alongside tried-and-tested classics.

The refreshed "Tool" bike, which will be assembled in Bassersdorf, will be one witness to the change. The manufacturer claims that reducing to the bare essentials is not a trend, but has long been part of the company's DNA. The 2014 "Tool" features a Pinion gearbox, belt drive and 28-inch wheels to ensure durability and fast rides in everyday urban life.

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Note: This content has been automatically translated from German. Please report any incorrect translations.