National Park Bike Tour reports record sales for 2012
In the Lower Engadine, it is clear that mountain bikers are no longer just a rudimentary side effect but have become an important economic factor in summer tourism. The fact that turnover of this magnitude can be achieved with one offer alone is a clear sign of this. Not included in the communicated turnover figure is the added value that mountain bikers generate on the "National Park Bike Tour" - for example by visiting an inn for lunch, by shopping at the local grocery store for snacks or by booking an extra night.
The National Park Bike Tour is organized by "Tourismus Engadin Scuol Samnaun Val Müstair", which recently published the exact sales figures for its offer. 710 bikers completed the tour between June and October, generating a total turnover of CHF 345,602 and 2651 overnight stays for the National Park region. Of these, 188 overnight stays are attributable to the new route via Val d'Uina and the Bernina Pass. This year's record turnover for the National Park Bike Tour is partly due to a reader offer with the Coop newspaper. This campaign has generated over 900 overnight stays to date. In its ten-year history, the National Park Bike Tour has generated 18,475 overnight stays and a total turnover of around CHF 2.3 million.
Further information on the National Park Bike Tour: www.engadin.com/biketourSuitable Ride Spotguides
Note: This content has been automatically translated from German. Please report any incorrect translations.