Nino Schurter is the new brand ambassador for Bosch eBike Systems
The Swiss Olympic champion is one of the most successful mountain bikers in the history of cycling - and is now also relying on the strengths of the electric drive on the trails. "For me, an e-mountain bike is the perfect addition to the two-wheeler family. I particularly enjoy pushing the limits uphill on an e-bike. The extra power offers exciting possibilities, especially on steep and challenging terrain," says Schurter. Why did he opt for a Bosch drive system? "I like working with innovative brands so that I can contribute my experience. Bosch, as one of the leading e-bike drive manufacturers and a strong partner of Scott, is a real dream partner for me."
The 34-year-old Schurter won the gold medal at the 2016 Olympic Games in Rio de Janeiro, has been world champion eight times in his career to date and is a seven-time winner of the UCI Overall World Cup in Cross Country. He is team captain of the "Scott-Sram MTB Racing Team" and is now receiving the Ransom eRide, an enduro e-mountainbike equipped with the Bosch Performance Line CX and the Kiox networked on-board computer.
Ambassador for respectful coexistence in nature
"With Nino Schurter, we have gained an absolutely exceptional athlete as a brand ambassador," says Tamara Winograd, Head of Marketing and Communication at Bosch eBike Systems. "He authentically conveys the passion of the mountain bike and e-mountain bike scene. He also embodies the values that we also stand for at Bosch eBike Systems: A healthy and sporty lifestyle combined with respectful interaction in nature, forests and mountains." A topic that is also very close to Schurter's heart: "The trails are our playground, we have to use them with the necessary respect for others and pay particular attention to nature. Whether on foot or by bike," says Schurter. "That way, we and future generations can continue to enjoy them together."
Bosch eBike Systems is a key driver in the E-MTB sector
In future, Schurter will share his adventures on the e-mountain bike with his numerous social media followers and convey the fascination of the uphill flow. He will be using the Bosch Performance Line CX, which provides powerful and dynamic support. The eMTB mode ensures that the power unfolds progressively and with maximum sensitivity over a wide cadence range - for a dynamic, agile and intuitive riding experience. In alpine regions in particular, trails that would be impossible to ride without an electric drive can be mastered in this way.
The fact that e-mountain biking is becoming increasingly popular is also reflected in the sales figures of the German Bicycle Industry Association: the proportion of e-mountain bikes sold among eBikes in 2020 was 30 percent. And almost 80 percent of all mountain bikes sold were equipped with an electric drive. Bosch eBike Systems is an important driver in the e-mountain bike sector and has played a key role in ensuring that e-biking is now an integral part of the mountain bike scene.
Suitable Ride Brandguides
Note: This content has been automatically translated from German. Please report any incorrect translations.