ÖKK Bike Revolution Huttwil should have a lasting impact on the region | Ride MTB

ÖKK Bike Revolution Huttwil should have a lasting impact on the region

The Oberaargau destination is not yet as well known as the Emmental. But it has a lot of potential, which will be further exploited with the final race of the ÖKK Bike Revolution. The organizing committee is doing everything it can to ensure that the event from 23 to 25 September 2022 in Huttwil is a long-term success and that the region can also benefit outside of the event weekend.

In addition to globally active companies such as Flyer and Motorex, the region has a lot more to offer. Locals and visitors can also choose from a wide range of events. Whether it's art, culture, music or sport. Until 2019, for example, the Flückiger Cross, which was launched and organized by brothers Mathias and Lukas Flückiger, was an important date in the national cyclo-cross calendar and a flagship event for the region. "After the corona-related interruption of this important event for the region and the mountain bike scene, there was a call for a new major bike event," says Lukas Flückiger.

So it was only natural that the current OC President Peter Zulauf didn't have to think twice when he received the request from Mathias Flückiger to organize a race in the new ÖKK Bike Revolution series. Especially after Mathias Flückiger from Oberaargau won the Olympic silver medal last year. However, not only Mathias, but also his brother Lukas were quickly inspired to become ambassadors for this event.

This time, however, the event goals were set much higher than in the past for the cyclo-cross races, as Lukas explains: "On the one hand, we want to hold a cross-country race here in the long term and, on the other hand, offer a program that also appeals to families, amateurs and young talent." The Gusto tours therefore have a strong connection to the three regions of Oberaargau, Lucerne Hinterland and Emmental. Other items on the program include live concerts, culinary highlights, a bar and a pump track, with the involvement of local clubs.

Not a three-man show

The three aforementioned men are not the only ones working to ensure that the event in Huttwil is a success. The organizing committee is made up of around 30 people in total, including important people from the business world and professionals from the event industry. "The entire OC puts its heart and soul into this event and invests a lot of its free time in it. By the last weekend in September, every single member of the OC will have contributed over 200 hours to the success of this happening," says Lukas Flückiger, praising the efforts of his colleagues.

Events with a lasting impact

The event should not only be remembered by the visitors. The final of the ÖKK Bike Revolution 2022 should have the character of a World Cup, both in terms of the participants and the event itself. This guarantees broad media coverage. Even after the race weekend, the people in the tourism triangle of Oberaargau, Emmental and Lucerne Hinterland should feel something lasting about it. The organizers of Bike Village Huttwil - the finale of the ÖKK Bike Revolution - have committed to holding a cross-country race in Huttwil until 2024.

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Note: This content has been automatically translated from German. Please report any incorrect translations.