Acquisition of the Canvas Hotel Telemark

Norrøna Adventure AS as Norrøna's travel company is the majority owner of Norrøna Hvitserk Adventure AS, Nor AS and Int AS. Three sibling companies that offer adventure trips for smaller groups in Norway and more than 50 other countries. They have now acquired Canvas Hotel Telemark. This is located around four hours' drive southwest of Oslo, in Treungen, and the previous owners, Jan Fasting and Vebjørn Haugerud, will remain on board as co-owners.

"Norrøna's acquisition of Canvas Hotel Telemark is exciting news for all nature lovers and especially the mountain bike community. We look forward to expanding our international reach and are ready to provide a unique experience for every guest," says hotel co-owner Jan Fasting.

At first glance, the Canvas Hotel is reminiscent of a safari lodge. Traditional Kyrgyz yurt-style tents and specially designed house tents are scattered across the landscape in robust khaki-colored canvas. Due to the slickrock that makes up much of the surrounding terrain, the area around the Canvas Hotel offers over 120 kilometers of wonderful biking trails. The region is therefore often referred to as a paradise for mountain bikers.

The acquisition of Canvas Hotel is an important milestone for the company, as it is the first tourist accommodation to be part of Norrøna's investments in the tourism sector.

"I myself have stayed at Canvas Hotel Telemark at least once a year since it opened. It is such a unique and pristine place that offers you so much peace and quiet and wonderful cycling trails at the same time. I am very proud that we have now integrated the team and the location into Norrøna Adventure," says Jørgen Jørgensen, fourth generation CEO and owner of Norrøna.

A destination that is part of Norrøna Adventure should be a place where you can get closer to nature and find peace and quiet for the soul. A place where you put down your phone, enjoy the view and spend time with friends and family.

canvas.norrona.com

About Norrøna

In 1929, Norwegian outdoor enthusiast Jørgen Jørgensen laid the foundations for the success of the NORRØNA brand with his unconditional pursuit of technical innovation and uncompromising equipment for the rugged Norwegian outdoors. Today, the family business based in Lysaker, Norway, is run by his great-grandson of the same name. True to the motto "Quality, function, design and sustainability since 1929", the outdoor specialist sets standards for highly technical, innovative products and a responsible approach to people, animals and nature. The product range includes mountain sports, skiing & snowboarding, mountain biking, surfing and hunting.

norrona.com