Pay Dirt" has spent two million dollars on this

Sisters in the Wild Bikepacking Women

Pay Dirt is the sponsorship program that was initially supported by Santa Cruz and is now also supported by Cannondale, GT, Focus, Juliana and many other brands. Since its inception, 2.1 million dollars have been invested in various projects in the bike community - in trails, events and increasingly in activities for the disadvantaged.

According to Pay Dirt, it has invested 2.1 million dollars in 59 projects in the mountain bike community since the funding program was founded. In total, the program has even raised over 6 million dollars, thanks to donors who have doubled donations received and fundraising events that were organized with Pay Dirt's seed money.

Four years after its foundation, Pay Dirt is taking stock. The program highlights projects that show the diversity that exists in the mountain bike community and that should obviously be promoted.

There are the bikepacking events for women only Sisters in the Wild, there are the Gravity Girls Cairns, a Ride for Racial Justice. Support has also been given to the Indigenous Youth MTB Program in Vancouver, Canada, as well as the Norcal Interscholastic Cycling League.

In addition, many trail projects have been provided with money and knowledge, from California to Australia, from Europe to Japan. The aim has always been not simply to finance infrastructure, but to promote local bike groups that share and pass on the joy of mountain biking. Ride reported on Pay Dirt and other mountain bike industry funding programs in the °92 issue.