Pedros becomes federal
At the Sea Otter Classic bike festival last weekend, Pedros announced the change of ownership as of May 1, 2008. The Swiss company Sports adVentures International SA (SaVI) will become the owner of the Pedros brand, but the Pedros management will also own shares in the company in future. Pedros did not wish to disclose who owns which share of the company, and representatives of Pedros and SaVI also remained silent about the purchase price. What is certain is that Pedros will retain its headquarters in Wilmington, Massachusetts, and all of its 14 employees.
Pedros was founded in 1989 and has made a name for itself as a manufacturer of ecologically sustainable lubricants and care products as well as bicycle tools. These include, for example, biodegradable chain oils and cleaners as well as saddlebags made from recycled bicycle inner tubes. Pedros has been part of ski wax manufacturer Swix Sport USA since 1997.
Other than the purchased brand, the new owner SaVI is practically unknown. The company was only founded last year as an investment company by two Scandinavians living in French-speaking Switzerland. Their aim is to invest in companies in the wellness, exercise and health sectors. Pedros is the first company in Lars Hellsten and Per Dybwad's portfolio. According to the press release, the two company owners are executives with international business experience. Both owners are said to be passionate athletes who also enjoy getting on the bike saddle themselves.
The Swiss Pedros importer Trek-Villiger learned of the change of ownership from the media, according to P&A manager Michel Wagner. Wagner assumes that there will be no changes to the distribution concept for the time being and that Trek will continue to be the exclusive importer for Pedros products in Switzerland.
Note: This content has been automatically translated from German. Please report any incorrect translations.