ProFFIX has been the title sponsor of the Swiss Bike Cup since the 2017 season. "The Swiss Bike Cup is an ideal reflection of our values of Swissness and dynamism," says Peter Herger, Managing Director of PROFFIX Software AG, explaining the reasons why the company decided to get involved at the time. The sponsorship brings a high public and media presence as well as awareness and sympathy for the brand and company.

According to Herger, an important reason for the extension is that the Swiss Bike Cup is a perfect platform for bringing entrepreneurs and interest groups together. "We want to offer our VIP guests a very special experience," says Herger. "As an entrepreneur, it is particularly important to me that this commitment also contributes to the promotion of young talent."

The contract extension guarantees that the successful mountain bike race series can continue to be held to a high organizational standard.
"PROFFIX offers us as organizers as well as all athletes and teams the security to continue the race series successfully. We are overjoyed to have a title sponsor with this passion for mountain biking," says Project Manager Simon von Allmen.