Proffix has been a title sponsor of the Swiss Bike Cup since the 2017 season. "The Swiss Bike Cup ideally reflects our values of Swissness and dynamism," says Peter Herger, Managing Director of Proffix Software AG, explaining the reasons why the company decided to get involved at the time. Proffix Software AG, based in Wetzikon and Wangs, has now extended its commitment for the second time.

For Peter Herger, the Swiss Bike Cup combines two elementary things in sponsorship with an exciting network and at the same time the promotion of young Swiss talent. "For me as an entrepreneur, it's a matter close to my heart. We can show our VIP guests the best in the world in spectacular action and at the same time offer the talents of tomorrow a platform where they can compete and present themselves. The Swiss Bike Cup with its broad presence thus creates an emotional value in connection with Proffix."

The contract extension guarantees that the successful mountain bike racing series can continue to be held to a high organizational standard. "Thanks to Proffix's commitment, we as organizers, but also all athletes and teams, have the certainty that the race series and thus the sport's talent factory will continue to exist. We are overjoyed to have Proffix as a title sponsor with this great passion for mountain biking," says Sandro Steimer, CMO of Human Sports Management AG.

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