The future of a specialist dealer magazine lies on the Internet. "Ride Business" concentrates its journalistic work on the already very strong website. With a microsite specifically for specialist retailers, the online offering is becoming even more comprehensive and covers all bicycle sectors. The quality and scope of the content will be significantly expanded.

Launch of the teaser magazine
Print is not dead! The future of printed specialist dealer magazines lies in the clever combination of print and online. "Ride Business" is launching a completely new media model with the teaser magazine, replacing the previous "Ride Business". The four-page magazine is published twice a month, is sent free of charge to all Swiss bike stores and is a concise summary of the most interesting news from Ride.ch