"Outstanding picture and reportage spreads are pleasing, typographic form experiments are sometimes irritating. But the young magazine is not leaving the market indifferent. The growth still needs to be confirmed, but justifies high hopes, especially as the cross-media strategy already looks consistent in the development phase," is how the expert jury analyzed the title Ride. It consists of Pepi Burch (publishing consultant), René Grossenbacher (Publicom), Josefa Haas (Media Institute of the Swiss Media Association), Karl Lüönd (publicist and author), Urs Schneider (media agency mediaschneider) and Jürg Siegrist (Association of Swiss Advertising Clients).

The prize for the best trade magazine in 2011 was awarded twice. The architecture magazine "Architektur + Technik" and the "Wandermagazin Schweiz" were honored. Both have undergone a fundamental relaunch. It is interesting to note that both a mountain bike magazine and a hiking magazine made it onto the expert jury's shortlist. The latter, which had to reinvent itself after the termination of its partnership with SBB (free advertising on trains), was given a kiss on the wrist. The fact that Rothus-Verlag Solothurn, a small independent company, succeeded in doing so is proof that the hard work of a motivated team combined with the risk-taking spirit of a courageous publisher can achieve just as much as capital investment. The content of the magazine was geared towards the fast-growing hiking/excursions/outdoor segment and underpinned by a strong online offering.

In addition to Ride and the two award winners, the magazines "Cigar" (smoking), Bulletin (association magazine of Electrosuisse) and Schweizer Bank (banking) were also nominated. Further information can be found at: www.qpublikation.ch