The strongest growth was in online sales, which doubled compared to the previous year. "Ride.ch is now an important economic mainstay for us. Advertisers now know how to use this medium and integrate it sensibly into their advertising planning. Ride.ch has been the leading mountain bike website in Switzerland for nine years, which is now also reflected in the ad bookings," comments Ride publisher Thomas Giger on the increase.

The print edition of Ride is also reporting good figures. The publishing house's flagship publication reported an increase in advertising of 65 percent for the year. This is a remarkable increase in times of declining advertising sales for print titles. The publisher sees the basis for this increase in the extremely high quality standards of the title and the fair treatment of advertising customers over many years. "In addition, Ride is refreshingly different from other mountain bike magazines. This independence is well received by readers and advertisers alike," says Thomas Giger.

Ride is also reporting rising readership figures. Although the increase here is smaller, the figures have remained constant over the years. Ride increased the number of subscribers by three percent in 2010, while individual sales at newsstands remained at the same high level. Ride is aiming for a significant increase in readership next year and is venturing into Germany to achieve this. The publisher is convinced that the independent media concept and the visible "Swissness" of the magazine will generate good sales figures, particularly in southern Germany. "We will remain a Swiss mountain bike magazine, which is why the advertising rates will remain unchanged. However, we no longer want to deprive Germany's mountain bikers of Ride as an alternative to the tech-heavy competitor titles," says Thomas Giger, explaining Ride's expansion strategy. Ride will also be available at newsstands in Germany for the first time with the March issue.