Ride is thus using the launch of the new technology to clean up its existing database and at the same time giving subscribers complete freedom to choose their news. Each Ride.ch news category can be subscribed to as a separate newsletter. Anyone who wants to find all the news in their mailbox at once now also has this option.

The Ride newsletter is now standard for anyone who wants to stay up to date in the (Swiss) bike sport and specialist bike trade. So far, the newsletter has reached almost 3000 subscribers every week. Once the database has been cleaned up, the Ride makers expect to quickly return to this level and even surpass it by the end of the 2010 season.

New and existing newsletter subscribers can order their subscription here:
www.ride.ch/site/index.php/news/newsletter.html