Schwalbe is looking for the super name

Schwalbe has already developed a new enduro tire, but the rubber for rough terrain still lacks a suitable name. Schwalbe doesn't want to simply concoct this in the marketing department, but the manufacturer will be asking for suggestions via a competition on Facebook.

"Name for Fame" competition: Naming via social network
Trans Provence winner Nico Lau and enduro rider Max Schumann were the inspiration behind the development of the new enduro rubber. What is still missing is the name, for which the "Name for Fame" competition is running on Schwalbe's Facebook page, where suggestions can be submitted until February 25.

You can win: Honor and prizes
The jury, which ranges from Steffi Marth to Claudio Caluori, will select the finalists. The hot competition phase will then run until March 10, during which the participants will vote for their favorite via direct voting. The winner will have the honor of seeing their submitted name on the tire, as well as the AMS 150 bike from Cube as the main prize. The other finalists will not go away empty-handed and will receive a set of the enduro tires.

facebook.com/schwalbetires