Scott joins the World Cup as a partner
Warner Bros. Discovery (WBD) Sports and Scott Sports have sealed a long-term partnership for the Mountain Bike World Series. This means that the international sports brand Scott will not only become the "Official Cross-Country Bike Partner", but will also play a key role in the races. The partnership is much more than just a logo on a sponsor wall. In future, Scott Sports will be the "Event Presenting Partner" for the World Cup stop in Soldier Hollow (Utah, USA). The brand is also staying true to its home country and extending its support for the legendary race in Lenzerheide (Switzerland).
For Scott, cycling is deeply rooted in the company's DNA. Since founding its own World Cup team in 2002, the brand has celebrated countless successes - inextricably linked to the name of Nino Schurter, the ten-time world champion and Olympic champion.
The anticipation is palpable at Scott Sports. Julian Wagner, Global Bike Marketing Lead, emphasizes: "Cross-country racing is in our blood. Becoming an official partner of the series feels like a natural next step. It's the perfect opportunity to celebrate our tradition and drive the sport forward at the same time."
The 2026 Mountain Bike World Series season starts on May 1st with the "Race of South Korea". This will mark the World Cup's return to the Asian continent for the first time in 25 years.
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Note: This content has been automatically translated from German. Please report any incorrect translations.