"With the help of Scott Travel, we are connecting our customers with the brand and creating the opportunity to experience things that our fans would otherwise only know from storytelling projects," says Reto Aeschbacher, Head of Marketing at Scott International. "Outdoor activities, travel and exclusive experiences are very popular with our clientele, and we see this in both our summer and winter sports. Brand experience has always been an important cornerstone of our marketing strategy. Scott Travel offers tremendous opportunities to strengthen the connection and loyalty of our broad product range and our brand with existing and new fans." And this in exclusive destinations: Cape Verde, Dolomites, Portugal, Engadine, Aosta Valley - the selection of Scott Travel destinations reads like a bucket list for cyclists.

The goal: experiences in a class of their own

Whether through guided mountain bike tours on the trail of the legendary Cape Epic in South Africa, shuttled trips in the Italian Aosta Valley around Mont Blanc, an exclusive Hüttentour through the Dolomites or Bike & Surf Camps with coaching in the north of Portugal - the offer from "Scott Travel" is as diverse as it is exotic. However, one thing should always be guaranteed: "The local touch of the destinations and Great Times among like-minded people. With this offer, we will certainly create brand experiences in a class of their own - this is more important today than ever," explains Aeschbacher. All trips have been put together in collaboration with ambassadors or local Scott experts to offer a first-class experience at the best spots in the world. One of the most notable supporters: bike legend Thomas Frischknecht, who will give mountain bikers an insight into the mysterious trails of the Engadin during a three-day trip at the beginning of September.

Three different categories can be selected under the Scott Travel offer: Trail, Explore and Performance. Road cyclists, mountain bikers and gravel enthusiasts can book a variety of packages in all three categories, both in European and exotic destinations. There is also the opportunity to test or rent Scott bikes and equipment with every bookable package. Scott Travel is currently working with twelve partners: "In the medium term, we want to expand the range, both in terms of destinations and sports," adds Aeschbacher.

www.scott-sports.com/travel

Source: Press release