Since 1996, Rotwild has focused on technical innovations in the development of mountain bikes and individual components. Then as now, the company's driving force is to transform technological vision into market-ready products. "Our brand, our logo and our lettering have accompanied us on this path from the very beginning and have vividly embodied every change," emphasizes Managing Director Peter Schlitt. "This year, we celebrated 25+1 years of technical leadership. We are proud of this, but we are not resting on our laurels. We are already developing the e-mountainbikes of tomorrow for our customers today. Our new logo represents exactly this spirit." It is not without reason that riders associate the bikes from Dieburg in southern Hesse with attributes such as powerful aesthetics, technical sophistication and straightforward support in achieving their own sporting goals. "Our logo doesn't just have an outward effect. It also connects us internally as a team that works together on highly emotional values for our customers," says Peter Schlitt.

Clear lines without frills

The stag is a symbol of strength, energetic movement, but also calm and stability. It is a striking eye-catcher in the Rotwild logo. For this reason, the lines of the logo have been optimized and the outline has been replaced by a flat background. In future, it will symbolize the brand's self-confidence even more strongly. "As is so often the case, the subtleties are in the details," emphasizes Maud von Hoff, Brand Manager at Rotwild. "We want to consistently develop our brand further. On the basis of what it is known and, above all, loved for. We do this with a simple but striking visual and textual language." As part of this process, those responsible have also adapted the "Rotwild" name. It is now characterized by good legibility with clear, open letters and a stretched layout. "We are gradually introducing our new figurative and word mark at all contact points along the customer journey," says Maud von Hoff. "So that our customers know at first glance who they are dealing with."

The homepage is also getting a contemporary refresh

The overhaul not only includes the visual experience of the site. At www.rotwild.com, the company will integrate the online store in future, offering users new functionalities on a single platform. "We look back on our community page with a teary eye and a smile, which users have dedicatedly turned into a comprehensive place for information and exchange," says Maud von Hoff. Rotwild is not continuing the community on its own homepage. It will have its own home at www.rotwildriders.de. "This does indeed mean a hard cut. However, the new forum offers many features that our users have been asking for." These include, for example, the ability to communicate directly via the community and form interest groups. It will also be easier to integrate images and videos.