SKS brings the system against schadenfreude

From "Pleiten, Pech und Pannen" to "Upps! - Die Pannenshow" to YouTube and Instagram - millions of viewers enjoy breakdown clips. Especially those who look at their cell phone while cycling have a good chance of satisfying the schadenfreude of others. SKS now wants to put an end to this with the multifunctional "Compit" smartphone holder.

Fail videos on YouTube, Instagram and the like are clicked on millions of times. SKS GERMANY is now making use of this trend for the new marketing campaign for the "Compit" smartphone mount. The video shows cyclists in unexpected, hilarious fall moments. It is an exaggerated and tongue-in-cheek portrayal of what can happen when cyclists hold their cell phones in their hands while riding or when navigation fails due to a flat battery.

With the claim "Keep it under control", the commercial ends with the solution: Let "Compit". take control and enjoy more comfort, more power, more freedom.
The innovative Compit system combines several functions: a cell phone holder, Qi-certified ⁺COM/UNIT, i.e. a power bank for inductive charging of the smartphone, and attachments for a front light. The functional unit can be attached to the handlebars and individually positioned with a twist. Clearly arranged and intelligently networked.

By the way, SKS did not use the misfortune of others for the video, but had the scenes recreated by an advertising agency with a professional stuntman.