In line with competitors such as Cannondale and Trek, Specialized is now also relying on a strong European headquarters in Switzerland. The most prominent addition is Jan Tavalasek, who is moving from Specialized's headquarters in Morgan Hill in the USA to central Switzerland. In addition to development work, distribution and service tasks will also be carried out at the new location, with the Zug headquarters serving the European, African and Middle Eastern markets.

Two new bike families
In addition to the open day at the new office premises, Specialized took the opportunity to show the press and specialist dealers the new bikes from the "Crossover" and "Source" lines. These everyday bikes are adapted to the needs of European cyclists and feature system integration details. For example, the pannier rack is connected to the mudguard and the lights are also kept very simple. Specialized relies on the cooperation with Racktime and Supernova. When determining the frame geometries for these bikes, direct consideration was given to feedback from Swiss Specialized dealers. The new everyday bikes should be available before Eurobike. Specialized has not presented an e-bike.

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