On Saturday, 01 October from 09:00 to 18:00, Schmid Velo Sport will open the doors of the third Specialized Concept Store in Switzerland in Rohr in the canton of Aargau. "After 23 years of collaboration with Specialized, it was a logical step for us to open a Specialized Concept Store in order to continue to meet our and our customers' requirements in the most professional manner," says Philipp Schmid, owner of Schmid Velo Sport.

The ambience of independent Specialized design with fixtures in high-gloss red and white, combined with modern architecture, provides the framework for the presentation of the current product range in the new store. The sales area extends over two levels on more than 300 square meters.